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Kelagayi is a traditional silk scarf in Azerbaijan. In 2014 kelagayi was included in the list of intangible cultural heritage of UNESCO for its symbolism and craft. Red kelagayi is traditional color worn by brides in many cultures as it represents purity, joy, and celebration. It aims to protect women from envy glares and is treated as a symbol of true love. Illustrated with repeated pattern of Hamsa Hand, it provides defense against the evil eye. In all faiths it is a protective sign that brings its owner happiness, luck, health, and good fortune.